Sales Coaching
Confident teams close more.
Sales coaching isn’t about scripts or pressure — it’s about unlocking potential. At Apogee, we work with individuals and teams to sharpen skills, build confidence, and create a culture of continuous improvement. Whether you’re onboarding new reps or levelling up seasoned pros, we deliver coaching that sticks — and performance that scales.
What We Do
Live call reviews and feedback loops
1:1 and group coaching sessions
Objection handling and negotiation frameworks
Roleplay and scenario-based training
Coaching aligned to BANT, MEDDICC, or your preferred methodology
Manager enablement and coaching the coach
Confidence-building and mindset developmen
What You See
Increased close rates and deal velocity
More consistent performance across teams
Improved objection handling and stakeholder engagement
Higher rep confidence and accountability
Better coaching culture across leadership
Reduced turnover and stronger team morale
Why It Works
We focus on real deals, real calls, and real outcomes
We coach with empathy and edge — balancing support with challenge
We build internal coaching capability so your team keeps improving long after we’ve gone
We tailor coaching to your people, not a generic playbook
The Apogee Approach
Think of it as business transformation in four beats — do, re, mi, done. Easy to follow, built to last, and always in tune with your goals.
01
Initial Call
It all starts with "Hello" — a conversation — where we listen, understand, and explore where you want to go and what’s getting in the way.
02
Discovery & Scoping
We dive into your business: mapping systems, reviewing performance, and identifying quick wins and long-term opportunities.
03
Tailored Enablement Plan
You get a practical, bespoke plan built around your goals — covering what to fix, what to build, and how we’ll embed it.
04
Execution & Support
We work alongside your team to implement, coach, and optimise — leaving behind capability, not dependency.