Why Apogee
At its core, Apogee means the highest point — the peak of possibility. That’s what we aim to help businesses reach.
Growth isn’t linear. The path to the top has valleys, steep inclines, and moments that test your conviction. But with the right tools, the right strategy, and the right people around you — even the most ambitious summit becomes achievable.
Apogee Consultancy was started to guide teams through the climb — not with one-size-fits-all advice, but with practical, tailored solutions in sales, AI, and culture that are grounded in real-world experience.
Together, we build the confidence, clarity, and systems needed to rise — with purpose.
Helping ambitious teams build stronger systems, lead with clarity, and scale with purpose.
Apogee Consultancy was born from experience — from years inside sales organisations where transformation was too often derailed by lack of time, resource, or clear ownership. I’ve seen well-meant initiatives lose steam, not because of bad ideas, but because they didn’t get the support or structure they truly needed.
I’ve also seen what happens when consultancies arrive armed with polished slides and lofty frameworks — only to disappear before the work embeds, leaving teams chasing after fragmented strategies and broken momentum.
Apogee was created not just to advise, but to walk alongside teams as they implement meaningful, practical change. We don’t drop in and vanish. We design processes that stick, upskill people along the way, and leave you stronger, not more dependent.
We specialise in sales enablement, sales coaching, AI implementation, and cultural alignment — four pillars that, when working together, become a true foundation for scale.
Whether you’re building from scratch, rebooting a sales function, or trying to embed AI in a way that actually helps your people — we meet you where you are and move with you toward something better.
It’s not about having the perfect formula — it’s about having the right partner.
4000+
Hours of Efficiency Unlocked
From streamlining sales workflows to embedding AI into everyday processes, we've helped teams reclaim thousands of hours.
That’s time re-invested in strategic thinking, client engagement, and high-impact work that drives real growth.
100+
Projects Delivered
Covering everything from sales playbooks and CRM rebuilds to full go-to-market transformations, our projects span sectors and scale.
Each one delivered hands-on, built around outcomes — not theory.
1000's
Prospects Engaged & Closed
Across enterprise sales, scale-ups, and start-ups — we’ve worked every stage of the funnel, from cold outreach to multi-stakeholder close.
That’s not just volume — that’s earned experience in what converts.
Meet the Founder
Hi, I’m David. Sales strategist, AI enthusiast, outdoor adventurer — and founder of Apogee Consultancy.
My career spans over a decade in commercial leadership, from closing million-pound deals to building sales functions that didn’t just perform — they scaled. I’ve led teams, designed go-to-market strategies, and spent enough time in high-growth environments to know what works (and what absolutely doesn’t).
But I’m not just a consultant in a suit. I’m someone who thrives on connection, creativity, and a bit of calculated risk. You’ll usually find me on a wakeboard, hiking off-grid somewhere peaceful, or getting into deep chats over a pint with close mates. Audiobooks are my secret weapon — from leadership psychology to tech trends — they keep my thinking sharp while my hands are busy.
Apogee was born not from theory, but from lived experience — mine and the businesses I’ve helped shape. I built it to be lean, honest, and execution-first — a reflection of how I show up both in work and in life.